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Statistics and Analytics has countless applications in the field of marketing. By observing behavioral trends of consumers, their digital footprints, real time monitoring of point of sale transactions, customer choices and mindsets are identified and personalized advertisements for that particular consumer segment are created. Karl Pearson Institute helps companies in conducting a more sophisticated analysis on their customers and supports in Segmenting-Targeting-Positioning, conducting Customer Satisfaction Surveys, Product Testing, finalizing budgets for marketing, Marketing Mix Modeling etc., Big data analytics empower Companies to come up with creative and targeted ad campaigns through customer profiling. Karl Pearson Institute assists companies in tracking customer interactions and gives analytical insights to retain existing customers and acquire new customer base and come up with data driven marketing strategy.